And one more thing about football: location matters

This is sort of a “PS” to the post I had the other day about EMU on HBO Sports:

The joint report issued by the Faculty Senate, the EMU-AAUP, and EMU Student Government is getting some ripples of attention in the mainstream media. I don’t know what the chances are that these efforts succeed, that EMU really does drop football entirely and instead joins a non-football conference like the Horizon League (if they would have us, I have no idea how that works), but I like that the fight is underway.

There was a good article in the Detroit Free Press by David Jesse, “EMU in the market for new league for football?” I wanted to specifically highlight this quote from the EMU-AAUP’s Howard Bunsis:

“Culturally and geographically, EMU football will simply never succeed from an attendance and financial standpoint… It is a losing proposition — always has been, and always will be. We hardly raise any money for football, and our attendance is the lowest in the country. Some of you believe that we are close to succeeding, if we just throw more money at the situation. This proposition is insane.

Another way of putting it: we live in the shadow of Big Blue.

Culturally, EMU is not entirely a “commuter campus” (because there are a lot of people who live on campus or within about five miles of it), but we definitely have a lot of students who drive in from one of the various Detroit suburbs and then go home. We also have a lot of students (maybe the majority? I’m not sure) from working-class backgrounds who are working too many hours to pay the bills. Go to any “service industry” kind of place in the Ann Arbor-Ypsilanti area and I’m betting that at least 25% of the people working there are students at EMU. And we also have a lot of non-traditional students, 25+ year-olds with families and kids and the like. None of these people have time for or interest in football.

Geographically, we’re around seven miles from the University of Michigan’s campus, and if you are a college football fan– even one attending EMU– there’s a better chance you will root for the Wolverines rather than for the Emus Eagles. After all, the Wolverines are one of the most successful football programs in the history of the sport, period. Why wouldn’t you root for them? (Unless you went to Iowa as an undergraduate, but I digress).

Just to give you an example of what I mean: my son is finishing up his freshman year at the University of Michigan. He could have bought student section tickets for football before school started, but he has very little interest in sports so he passed. And yet he ended up buying tickets to a couple of the early games this last fall (when tickets are comparatively easy to get), and he’s likely to get season tickets next year. Why? “Because that’s what everyone does,” he said, “everyone” meaning all of the people he has been hanging out with in his dorm.

The culture at Michigan is essentially the opposite of EMU. You’re an “outsider” oddball if you take no interest in things like football there. Even very very casual fans like my son get swept up in the excitement of it all. Plus the students who attend the University of Michigan are the most traditional of traditional college students: 18-22 year olds from upper-middle class/wealthy backgrounds who are all living very near to campus and who generally have a lot of free-time on their hands.

The point is it’s not just that EMU can’t compete in the MAC; it can’t compete in the neighborhood.

Update: Just to give you an idea about how seriously the administration and the Board of Regents is taking the recommendation of this report from the faculty and the students, here’s a copy of an open letter to the EMU community:

Open letter to the Eastern Michigan University
campus community, alumni, friends and supporters

In the past several days, there has been considerable media coverage of reports that indicate that Eastern Michigan University is considering eliminating football, or reducing support for football by dropping down to a lower division of the NCAA and by dropping out of the Mid-American Conference. These reports are not based on any solid factual information. We have absolutely no plans to eliminate football or move into any other division or conference.

We are pleased to be a member of an outstanding conference, the Mid-American Conference, where all of our sports and our talented student athletes have the opportunity to compete at the highest levels with neighboring institutions in the Midwest. Any headlines or claims that Eastern is considering dropping football, or reducing our support of the program in any way, are false.

We are 100 percent supportive of our current Athletics administration, particularly Vice President of Intercollegiate Athletics Heather Lyke. She has assembled an outstanding support team and we already have seen positive results in terms of continuing Eastern’s championship traditions in a number of our sports, as well as in many new initiatives to increase revenues. As an example, year-to-date, fundraising has increased by nearly $430,000.

Two-and-a-half years ago, she hired an outstanding football coach in Chris Creighton. Now entering his third year and with the majority of the team now made up of his recruits, we believe the best is ahead in terms of on the field and academic performance. We believe very strongly in Coach Creighton and his efforts to rebuild the program.

We want to collectively reiterate that any notion, suggestion, or headline that in any way suggests Eastern is considering eliminating football or moving into another conference or division, is absolutely false. We will remain proud members of the Mid-American Conference football family for a long, long time.

Sincerely,

Interim President Donald Loppnow
President-Elect James Smith
Mike Morris, Chair, Eastern Michigan University Board of Regents
Mary Treder Lang, Vice Chair, Eastern Michigan University Board of Regents
Michael Hawks, Chair, Athletic Affairs Committee, Eastern Michigan University Board of Regents
Dennis Beagen, Eastern Michigan University Board of Regents
Michelle Crumm, Eastern Michigan University Board of Regents
Beth Fitzsimmons, Eastern Michigan University Board of Regents
James Stapleton, Eastern Michigan University Board of Regents
James Webb, Eastern Michigan University Board of Regents

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