day one of the writing show roadtrip (brought to you by a witty and reassuring lower-case san-serif font)

cute lettering

Annette and I stayed last night at a Hampton Inn in Harrisonburg, VA, where we stopped off to visit an old friend. A good time has been had by one and all and the hotel is very comfortable and pleasant.

But I have to say that I am really struck by the “branding” of this hotel, more than I have been by just about any place I’ve stayed recently. Everything, and I mean EVERYTHING– the cups, the little writing pads (as you can hopefully see in this not great picture), the shampoo, the signage in the elevator, the listing of the available channels, the little sign that tells me there is “hi-speed internet access. complimentary.“– is is this font. And they are trying to be kinda funny/cute about it, too. The water cup says “some like it cold;” the cup for coffee says (you guessed it!) “some like it hot.” The soap says “clean your body.” Thanks for the tip.

This sort of branding is around us all the time of course. I guess I don’t give the hyper-consistency of font and color a second thought when I am in a store or surfing a well-designed web site, but it kinda freaks me out a little bit in a hotel room.

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