Why does KitchenAid want to know if I have a dog?

As I mentioned the other day, we celebrated an “early Christmas” at my side of the family in Iowa (because this year, we’ll be visiting Annette’s side of the family in Florida). The “big gift” Annette and I received from my parents was a KitchenAid standing mixer. It’s not exactly the sort of thing that is good for the low-carb diet and we don’t have a whole lot of counter space in our kitchen for it, but we wanted it because it is of course a very useful piece of equipment and because we presume that this thing will be working for 20 years or so. Having used it to make a batch of cookies for Will to take with him to school, I can tell you that this is a fine mixer.

Anyway, in my on-going grading procrastination, I decided to fill out the KitchenAid product registration form this morning. It has turned out to be quite a procrastination activity because this thing has 22 questions. Among other things, they want to know my occupation, my spouses’ occupation, our family income, our use of credit cards, my home ownership status, and, on the “Please check all that apply to your household” question, if (among other things) I shop via the Internet, am a member of a frequent flyer program, if I own an Apple/Macintosh computer (not a PC, but a Mac), and if I have a dog.

I want to register our new mixer product, but it sure seems to me they want to know a bit too much about me….

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