You read it here first (hopefully): I think 2019 is going to bring a
resurgence (well, “return” or “rise” or “comeback” might be better words) of blogging. I freely admit this is not based on evidence. It’s a hope, a gut feeling, and/or a wild-assed guess. But a lack of evidence has never stopped me before from predicting things, so there’s no reason for me to stop now.
Predicting the comeback of blogging is in part a New Year’s resolution for me to blog more, a bit of wishful thinking. I keep resolving and hoping to start working on writing projects that have nothing to do with academia– or if they do have to do with my day job, they are more commentaries on the state of things, like this piece I write last year— and blogging is a good place to try to draft and play with some of those ideas.
I’ve been thinking about this for a month or so now after reading this piece by Matt “Community College Dean” Reed, and John Warner’s follow-up. Reed is right in that blogging (certainly in academia, and I am guessing in other careers as well) has it’s problems. “[S]ome people prefer to hire folks who don’t have paper trails. I’ll just leave that there” is true, and I am guessing there are opportunities I’ve missed because of something I have posted online. I have never had any delusions about being able to “make money” from blogging, so in the sense that the first rule of writing professionally is never do it for free, this is probably a waste of time.
On the other hand, most of the most valuable experiences I’ve had in academia as a writer and scholar connect to blogging. Writing here about MOOCs was why I got invited to speak about MOOCs at some cool conferences here and in Italy, why I was able to co-edit a reasonably successful collection of essays about MOOCs, and ultimately why I have a book coming out this year (knocking on wooden things) about MOOCs. My “greatest hit” of academic publishing (take both “greatest” and “hit” with a significant grain of salt) is still “When blogging goes bad,” an article that obviously wouldn’t have been possible without, well, blogging.
So there are very good reasons to try to go back to blogging more. Warner pointed out that the “freedom” to write what you want on a blog is the kind of freedom where you have nothing left to lose, and that is certainly the case for me. I mean, at this point of my life/career, I’m pretty much
stuck situated at EMU– unless something strange and unforeseen happens, which, as the last couple of years in the Trump era et al have demonstrated time and time again, I suppose is unpredictably possible. All of which is to say that unless I write/do something quite foolish (also unpredictably possible, of course), I don’t see anything but an upside for me blogging.
But I think it goes beyond just me.
Social media feels kind of tippy-pointish to me right now. I increasingly have friends who have either opted out of social media entirely or who are now a lot more careful about how they dose on it. I cannot go two or three days without stumbling across some kind of article about the evilness of Facebook, and there is absolutely no reason to believe that is going to change anytime soon.
I’m kind of hoping for a blogging comeback sort of like what’s going on with vinyl records or independent bookstores. Yes, the vast majority of us are still listening to music on our devices and not that old-timey turntable. (Slight tangent: this might also be the year where I see if that old turntable in the basement still works). Yes, most of us are still buying a lot of our books from Amazon– if we’re buying and reading books at all. (Another slight tangent: I really ought to read more non-work books this coming year). But with the collapse of the big-box stores and a customer return/preference for actual print books, independent stores are proving to be modestly sustainable.
So yeah, it’s a niche. Maybe a small one. But hey, small worlds are still worlds.