MOOCs and PR: That’s not exactly what/all I said

Here’s an example as to why I am often not all that interested in talking to reporters. I was quoted in Crain’s Detroit Business in the article “Massive online courses grow; what’s in it for the universities?” by Kirk Pinho. Here’s how I’m quoted:

Steven Krause, a professor in the Eastern Michigan University Department of English, Language and Literature who co-edited the 2014 book Invasion of the MOOCs: The Promises and Perils of Massive Open Online Courses, said that in many ways MOOCs are good public relations for universities.

“It represents, for UM or Ohio State University or MSU a little less so, PR. And it’s not a huge cost to them. It’s more about trying to attract a student to apply to UM rather than take a MOOC online. It’s essentially advertising,” he said.

That’s not inaccurate, but it’s not at all complete, either.

Pinho called me up to talk MOOCs after getting my name from one of the PR folks here at EMU. He told me he was pretty much done with his article and was contacting me at this point to get some additional thoughts. He seems like a nice guy; we chatted for about 30 minutes about a variety of different things, mostly MOOCs.

Just to be clear, Pinho isn’t misquoting me or misrepresenting me. I do think that MOOCs represent a form of PR for the universities offering them. It’s just that I said a lot more than that. For example, I think that the University of Michigan et al feel a completely earnest and legitimate obligation to give back to the community at large, sort of along the lines of what Geralyn Stephens from Wayne State says in this piece. Pinho and I talked a bit about some of the possibilities of “internal” MOOCs, along the lines of what Stephens talks about as well. We talked about completion rates and how one of the problems with MOOCs is the definition of “student” and how that also problematizes things like completion rates. And on a completely different topic, we also talked a bit about how companies like Coursera seem to be making a pivot away from higher education and more toward “just in time” training and certificates.

And anyone who has read this blog at all knows that I think MOOCs are about a whole lot more than PR.

Anyway, I realize Pinho is just trying to do a job here and this is just one out of seemingly hundreds of articles that are “out there” in the MSM along the lines of “gee whiz, what’s up with all this MOOC thing I am hearing about?” I am guessing that Pinho’s editors were the ones who cut the shit out of his piece to make it fit, etc., etc. It just gets kind of frustrating to see what I thought was the least interesting thing I said to be the only thing that makes it into this article.

But at least the book got mentioned again, so that’s a good thing.

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