Adventures at the Food (w)Hole: “I know what that means!”

U of Okoboji

So, I was at Whole Foods yesterday afternoon to pick up a few things before heading home. While walking down an aisle, I saw someone who I vaguely recognized as also working at EMU. He made eye contact with me as if he were going to say something like “hey, don’t you work at EMU too?” But instead, as I got closer, he pointed at my chest and his face lit up. “I know what that means,” he said with glee, “and no one else here does.”

“That” was the T-shirt I was wearing, which was promoting the University of Okoboji. And I immediately knew what he meant. See, there is no “University of Okoboji;” it’s sort of an inside joke and a weird marketing scheme for the Spirit Lake/Okoboji area in northwest Iowa, the so-called “Iowa Great Lakes.” And really, I think it’s mainly a way for a store called The Three Sons to sell t-shirts and such.

Anyway, we had a nice “Iowa moment,” talking a bit about where we were from and all of that. This guy had never been to Okoboji, but I’ve been out there on a “extended Krause family vacation” we had there a few years ago. It’s pretty nice; I mean, it’s not near as posh or as pretty as the Traverse City area, but it was simple and certainly a lot cheaper that TC, too.

2 thoughts on “Adventures at the Food (w)Hole: “I know what that means!””

  1. He’s a professor, but I don’t know what department. I think he’s in the college of arts and sciences though….

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