Via Collin’s blog, I came across the latest in blog stats: Technorati’s annual “State of the Blogosphere” for 2008. I will have to spend some more time over the next week trying to figure out what these people are saying, but I guess I have two thoughts for now. First, is this bit from my skimming of the report:
The majority of bloggers we surveyed currently have advertising on their blogs. Among those with advertising, the mean annual investment in their blog is $1,800, but it’s paying off. The mean annual revenue is $6,000 with $75K+ in revenue for those with 100,000 or more unique visitors per month. Note: median investment and revenue (which is listed below) is significantly lower. They are also earning CPMs.
Seriously? $75K a year?
The median revenue numbers are indeed significantly lower– if I understand the chart/stats correctly, the “revenue” is more like $200 annually. But even that seems to me to be kind of high, especially relative to the blogs/bloggers I’m surveying for my study.
In any event, this is still potentially useful data for my project since my much smaller survey takes a slightly different tact and also because of the case studies coming out of my study. Of course, I still have to write this all up one of these days….