Self Publishing with Word Clay

I found this via a Facebook ad: Word Clay, a self publishing service with a pretty snazzy-looking interface. And I like the name, Word Clay.

Of course, vanity press er, self published books are worth pretty much diddly-squat in academia and such, but this site and my recent trip to the new Borders (which features a sort of self publishing station in the techno-geek area) makes me wonder: has some marketing study decided that self publishing is the next big thing in the age of the Internets?

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