Blogging and "academic branding"

I’ve read and read about the Chronicle of Higher Education article “Master (or Mistress) of Your Domain” by Michael J. Bugeja in a couple of different places, but I like the way John talks about the article here. I disagree with the presumption that Bugeja is making about what it takes to become an associate or full professor, to be “nationally recognized,” because the majority of colleges and universities are not tier 1 research facilities and thus have different standards for tenure.

But I do agree (obviously) that it’s a good idea for academics to have a web site and to even think about investing in your very own domain name. I’ve been darn happy with Sure, I have to pay a little money out of pocket, but it’s much more reliable service than EMU’s servers and I can pretty much do whatever I want with it. Personally, I think it’s the best $40 or $50 a year I spend.

Slight update:

Oh yeah– Like Collin, I too think that Bugeja’s self-promotion is kinda creepy and slimy-sounding. I do think it’s important for academics to do self-promotion, something that I think many folks (including me) are kind of reluctant to do. On the other hand, Bugeja has probably gone a wee-bit too far here.

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