76% Organic

I was in the food (w)hole the other day and I was in the dairy section for some milk.  A particular vegan “cream cheese” food product caught my eye.  Not because it was unusual to see vegan versions of things like “milk” and “cheese” and “meat” in the store– nothing could be further from the case.  Rather, what I was confused by was the lid of this vegan cream cheese substitute proudly noted it was “76% organic.”

I might be missing something, but isn’t that kind of an “either/or” sort of deal?  Isn’t that sort of like labeling peanut M&Ms as  “50% good source of protein” or fish sticks as “40% healthy fish” or something?  And in a vegan cream cheese product, what is that other 24%, anyway?